About Lupa Inc.

Structured
protection.

At Lupa Inc., security is not just a service — it is structured protection built on experience, precision, and trust.

Founded by Ruben Gonzalez in 2020, Lupa Inc. was built on over two decades of experience in high-level security operations, including executive protection, estate security, and corporate security environments.

Today, Lupa Inc. provides customized protection programs for private estates, executives, family offices, businesses, and special events across Los Angeles, San Francisco, and select national and international locations.

We believe effective security is built on preparation, communication, and proactive risk management. Every assignment is tailored to the client's environment and operational needs, with a focus on professionalism, discretion, and reliability.

Our approach is simple: understand the client, assess the risk, and deliver security solutions designed to create confidence and peace of mind.

Est. 2020
Los Angeles · California
N° 01 — Experience & Leadership

23+
years.

Ruben Gonzalez brings more than 23 years of experience across front-line operations, executive protection, and security leadership roles. This experience shapes the company's operational standards and client-first approach to security.

  • N° 01Executive protection
  • N° 02Ultra-high-net-worth residential estates
  • N° 03Celebrity and public figure security
  • N° 04Family office security programs
  • N° 05Corporate and venue security operations
  • N° 06Domestic and international assignments
N° 02 — Philosophy

Never reactive.
Always planned.

Security should never be reactive. It should be planned, structured, and proactive.

At Lupa Inc., we view security as an investment in prevention, preparedness, and long-term peace of mind. Our focus is not only to respond to risk, but to anticipate and mitigate it before it escalates.

We prioritize
  • Communication
    Clear, consistent, immediate.
  • Discretion
    Discretion and professionalism, always.
  • Accountability
    Owned at every level of the team.
  • Continuity
    Consistent client relationships over time.
N° 03 — Global Capability

California based.
Globally deployed.

Lupa Inc. is based in California with operations throughout Los Angeles and San Francisco, while supporting clients across the United States and internationally.

Recent assignments
  • New York
  • Texas
  • Hawaii
  • Costa Rica
  • Italy
  • London
N° 04 — Founder's Message

Security is not an expense — it is preparation.

Too often, it is only prioritized after an incident occurs. My goal in founding Lupa Inc. was to change that mindset by focusing on proactive protection, planning, and client communication.

Every client, property, and assignment is different. We take the time to understand each situation and design solutions tailored to its specific needs.

At Lupa Inc., we are committed to professionalism, discretion, and being fully present for every client we serve.

Thank you for considering Lupa Inc.

Ruben Gonzalez
Founder & CEO